You may have seen one of those small, digital-looking images in your favorite magazine, or at your local sandwich shop and you are wondering...What is it? It's called a “Quick Response” code or QR code for short. A QR code is a specific matrix barcode (or two-dimensional code), readable only by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. QR codes have been