Wednesday, January 20, 2010

Add Video Testimonials to Your Dental Website

If you have read many of the small business marketing books out there, you will notice they often highlight testimonials as the best way to advertise your services. It's hard to beat word of mouth when it comes to getting referrals. With this in mind, it is helpful to integrate these testimonials with your website design. Some of our clients like to list testimonials as a page on the site as text, and maybe have one on the home page. We recently added a video testimonial to our website so our clients can hear what our clients are saying. All we did was set aside a day of filming for the crew to come by and record a 60 second video. They walk you through the setup, scripts, and then you get to review the video before it is posted on your site. It can be somewhat pricey to do, but in the long run it is a powerful tool to add to your marketing. Besides using it on your website, you can send it to potential patients on a DVD or link to it in emails to potential patients. These videos can cost anywhere between $3,000 to $6,000 depending on the length and how many testimonials you want to use. Check ours out to get an idea of how they work www.dentalpc.com/video

3 comments:

  1. This is very helpful and useful. More dental practices should look into this method of advertising. You could have a short you tube video explaining Dental Implants or similar cosmetic treatments many people have questions about.

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  2. Dental marketing has evolved on this era. Marketing of today just doesn't relay on black and white, but now running through satellites and air waves. Some dentists (Charleston, SC)
    open accounts in social networking sites for an open market, and some create their own website for a larger target market.

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