Updating Your Website

It seems like the hardest part of having a website is the design and development process. In actuality, that is only the beginning. The most trying part of the process is keeping your content fresh and up to date. Here are some reasons why you should update your website on a regular basis:

(1) Updated information increases traffic to your site. By adding fresh new content on a regular basis, you are going to increase return visits to your site and it increases the value of your website to web surfers. You can do this by adding latest news information about your practice, updating team member information, adding before and after photos of cases, and posting new frequently asked question and answers. Your website is a great tool to get information to new and current patients so don't let it go to waste.

(2) Web design technology is always changing. By adding new web features to your site, you are showing your clients that you are on the cutting edge. There also may be some issues with web browser compatibility if you do not keep your site up to date with the latest technology.

(3) Search engines are constantly changing the way the index websites. By updating your site, you can assure that the directories are seeing that your site is not old and irrelevant. There are also certain areas that may need to be updated on your site if it is not being indexed properly. This can be done by updating your meta tags and making sure there are no errors in your code.

(4) If you forget to check on your website you may be missing something. It is important to check up on the site to make sure all the links are working properly and there are no major problems with the way it is running. It is important to understand what your patients are seeing when they visit the site. It is also important to review your web statistics on a monthly basis to see if there are any patterns that may show problems with the structure of your site. It is a good idea to set your default home page to your web address on all of your office computers This will force someone in your office to check on the site daily.